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Text and facial expressions drive success in charity crowdfunding

An example of facial emotion analysis. Credit: Financial Innovation (2024). DOI: 10.1186/s40854-024-00630-6 A study conducted by researchers at Ocean University of China, published in the journal Financial Innovation, presents a new model for investigating the role of emotion in charity crowdfunding. This study develops a framework to investigate how text and facial emotions influence crowdfunding outcomes, based on emotional contagion…