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Other Sciences

Cultural impact on pricing strategies: how national values ​​are rounded, just bellows, and accurate price tags are formed.

Credit: Unsplash/CC0 Public Domain It is well known that culture influences consumer behavior, but the effects of culture on pricing have not been studied much. One culture may be reflected in price tags. Price ends in a round (e.g. $10.00), just below (e.g. £9.99), or exact (e.g. 9.87 euros). The end of these prices is all common, but little is…