Promotional

Other Sciences

Offline vs. Online Promotional Media: Which Improves Consumer Engagement and Behavioral Response?

A recent study compared the impact of offline and online sales promotions on consumer behavior. Findings reveal that offline media, such as printed coupons, increase cognitive engagement and coupon redemption rates, especially among consumers with low brand attachment. Credit: Sofia University Taku, Japan Today’s marketers are increasingly relying on online platforms such as mobile apps, social media, and direct email…