kidfluencers
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Other Sciences
Work or play? The rise of online ‘kidfluencers’ raises complex legal and ethical questions
Credit: Pixabay/CC0 Public Domain Videos of children unboxing and playing with toys have become a hallmark of online marketing, making stars out of children as young as two years old. For example, 12-year-old influencer Ryan Kaji earns US$30 million a year on YouTube, where he leads one of the most popular children’s channels. His empire was built on unpacking toys.…
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