emotional
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Science
Emotional Marketing for Sustainable Consumption: Research Test Social Media Post Effective Chocolate Evaluation
Credit: Pixabay/CC0 Public Domain Does evoking certain emotions increase your desire to pay for sustainedly produced food? Social media often uses emotional messages to influence users’ consumer behavior. An international team of researchers, including the University of Goettingen, investigated the short- and medium-term effects of such content on the willingness to pay for bars of chocolate. They found that in…
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Other Sciences
Why crime content is popular: Exploring cognitive and emotional motivations
Credit: Unsplash/CC0 Public Domain Consumers of content about serial killers watch or read it to experience intense emotions that are often lacking in everyday life and to understand what drives people to commit crimes. However, such content does not contribute to increased aggression. These conclusions were drawn by sociologists at HSE University. Their findings were published in Crime, Media, Culture:…
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Other Sciences
Migration intentions: The interactive role of emotional polarization and dyadic political attitudes.
Predicted probability of a respondent answering “Yes” about their intention to migrate within 5 years for different combinations of spouse’s political attitudes and respondent’s emotional polarization. Lighter colors in the contour plot indicate lower levels of migration intention (approximately 0% answered “yes”), and darker colors indicate higher levels of migration intention (about 0% answered “yes”). (approximately 24%). ). Credit: Population,…
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