Factors that promote brand loyalty around Vietnam’s “green” electronics

A study published in the International Journal of Services and Standards examines factors that promote brand loyalty around Vietnam’s “green” products.

Works by Tulu-ong Thi Hue and Pham Thi Than Hang from Vietnam National University in Hanoi, and Trang Ann Phong from Hanoi University Sangyo University in Vietnam, Vietnam, have investigated hundreds of consumers in depth, and the consumers have been able to We offer some insight into what sticks to such eco-friendly electronic products.

Given that environmental concerns play an important role in shaping consumer choices, this study highlights how businesses can leverage the growing demand for sustainable products. .

The team explains that their research finds key factors in consumer purchase decisions: green perceptual value. This is a measure of the benefits that consumers believe to gain from the environmental attributes of their products. Certainly, this is the most important factor in purchasing decisions that will continue to place consumers in the “green trust,” or the environmental claims of the brand.

Green perceptual value and green trust capabilities can be synergistic and even outweigh traditional brand imagery and can even change consumer behavior. In other words, if researchers believe that the product offers real value, and if the company trusts that it is truly committed to sustainability, consumers stay loyal to the green brand It suggests that there is a high possibility that it will continue to be.

The findings are particularly inspiring for companies in the electronics sector, such as electronics, where consumers often make product quality and reliability very important. If environmental reliability is currently a key factor in purchasing decisions, these companies need to move quickly to make a profit.

Those who do not adapt to consumers’ green demands are inevitably left. Quality and brands remain important, but sustainability and green reliability outpace what is more important to modern consumers.